Web Design Blog

Keyword marketing-the importance..

In the Field of SEO-Search engine optimization choosing keywords is one of the most important tasks. You should choose keyword wisely. Choosing keyword is not a guessing Game but it is an art.

Why to choose keywords?

As you probably aware of search engine traffic. Search engine traffic is very very important for success of any website. It is estimated that approximately 65 to 85% of traffic (average) coming from search engine (however is depends on how you promote your website).search engine is only way to create highly targeted traffic. You can improve visitor to sales ratio of your website if you successfully receive traffic from search engine. Or improve your revenue by attracting more visitors.

If you are selling Music CDs online. If your website is on top for key Phrase like “Music CD” on all Major search engines then just think how many people will search for Music CD in a day?? I think lots of. Now. This is the way you are getting visitor searching for Music CDs. However there will be lots of search in a day for term CD like

[1] Software CDs
[2] E-Book CDs
[3] Video CDs
[4] Game CDs etc…

But traffic coming form these terms is Meaningless for you to create sales. So your page should be relevant only for Key phrases like music CDs, audio CDs etc … so it will be better to choose Keywords related to your business rather than selecting randomly or blindly. I hope you will now able to understand importance of choosing better keywords

How to choose keywords?

There are lots of tools for choosing better Keywords like Nichebot, overture keyword suggestion tool, Wordtracker etc…First decide “what is your target market?” and then use these tools. Example you are selling E-books related to website design. Than you should first research how many people every day search for ‘Web Design E-books” go to Nichebot.com for that and simply search Web Design E-books. Nichebot will provide you count of last 60 days for this Key Phrase. We can see that Count for this key phrase is………..Or Go to Wordtracker.com site and search for this keyword Phrase and you will see related information on specific key phrase and you will be able to get information related to this keyword. Phrase.

They will provide you all related keywords

Example: For “Directory submission” you will see following related or nearly related Keywords. (This can also help to receive ONLY targeted traffic…)

Related term-count(average search in two month)
Directory submission-3978
Search engine directory submission-679
Search engine submission software directory-266
directory internet submission-163
directory website submission-159
directory engine search submission-133
directory submission services-129

Follow this Url to know more>> http://www.nichebot.com/kd/?term=directory+submission

you can follow one of the following tool for keyword research.

[1] wordtracker.com
[2] Nichebot.com
[3] inventory.overture.com/

Here is a list of top free Keyword research tools. visit it.>> http://www.seo-resources.inetzeal.com/top-free-seo-tools.htm the list include keyword suggestion tools,keyword analyzer tools,keyword density checker tools and lot more..

Now you have to decide which Keyword is less competitive for your website and you can easily reach on top. Based on that you should place these Keywords on your site..

Where and How to place these Keywords?

You are now familiar with keyword/key phrases. Now Question is ‘where to Put these keywords?” here are some places where you can place these keywords

[1] Meta tags
[2] Title Tags
[3] Through out the Description on the page

Meta tags:-

Meta tags are invisible for Visitor and as you might know search engines like Yahoo, Google, MSN are Not providing weight to them to rank your page. But still you can place your keywords in Meta title, keywords and description section.

Title Tags:-

This is very important place where you should place your keyword for better ranking in search engine. The main Keywords must be here for which you are optimizing your site. Try to include its synonyms Key phrases / keywords also to receive traffic of related keywords. Example you can create your title like this way
Buy Music CDs online: The shop for buying audio CDs online
You are including your two targeted keywords here.

Description:

After title tags this is also one of the most important section where you can place your keywords. But don’t go over bound .density of keywords/ phrases should be 7-10%. Otherwise search engines will consider it as keyword stuffing and your rank will go down rather than improving

Other places where you can place these keywords:

Images: -

you can choose name of images like music_cds.gif audio_cds.jpg etc rather than 0545.gif and image.jpg! This will improve relevancy of your page for related keyword

Name of domain, Sub directory and sub domain:-

Before you choose any domain name, directory or sub directory you should consider your keywords/ key phrases and also choose them according to your target market.

Example:

Just look at my site. I selected sub domain for my site like http://directory-submission.inetzeal.com/ and http://link-building.inetzeal.com/ for targeting my keywords. Now see source code of Page http://directory-submission.inetzeal.com/ you will find that to improve relevancy of my page related to keywords I also kept name of my logo like this directory_submission_and_link_building.png .then I placed title like Directory submission service. And placed this keyword phrase in whole description.now my page is relevant for keyword phrase “directory submission”, “directory submission service”. Or ‘web directory submission” etc…

I have chosen every sub domain according to this to improve relevancy for specific keywords

I strongly recommend you to choose your sub domain or sub directory wisely. if you are creating just a page then you can select like this …./directory-submission.html because search engines text matching will match this keyword and will rank your site on top with your competitor

So, like this article? It took two days to write. Any feed back good or bad are always appreciated. You can contact me at http://inetzeal.com/contact_us.htm

Manish Mathukiya Is webmaster Of Inetzeal SEO Services( inetzeal.com/ ).he offers various services like Directory submission ( directory-submission.inetzeal.com/ ).link Building and other SEO services
View their website at: inetzeal.com/

Since I am, what professional marketers on the internet generally call a “Newbie”, I have tried to come up with all sorts of ways of finding information and my future prospects.

One of these ways, and perhaps a tips that I can give, is - and this without any strategy what so ever - just to browse around on the different sites; open a few of all the emails that you get from other marketers in return, and maybe just click on a link or two, to see what they’re actually marketing. In addition, go from one page to another, not being afraid of signing up for a subscription or another, I mean, if it is free you will not loose anything anyway.

Not long ago I found myself doing just that and this happened to be a forum on SeoNews. Ok, I looked around, read a few, and stopped particularly at one, which talked about difficulties in getting to the top of the search engines, and what to do? Some of the answers talked about a nice way of writing that matters, style, form and so on.

- Ok, I thought, since I had learned a thing or two at the trainings at work. It is not only a question of a nicely put content - but also a question of linking, meta tags, titles, “daisy chaining” (a specific linking technique) and such things, to put with your site when you post it. This stuff feed the search engines to push your site forward from within and from underneath. Well, I answered the forum request to the best of my knowledge, and then forgot about the whole thing. A week or so later I received two emails, asking if I could help, since they had problems with their sites - no matter what they did they could not get their sites to a good position. Following is my letter to them - and perhaps it can be useful to another Newbie, like me:

‘Hi there! Thanks for your reply. I will try to help you. I am in a marketing company called Veretekk and we are currently (around 35 of us) participating in a Company contest for top ranking on Google. Go to this address: eBiz-IQ.com”, and get loads and loads of highest expertise info on how to reach ranking # 1 on the world’s largest search engine (Google). There you will find recorded training sessions, lots, and lots of professional practical information for marketing and for pushing your site to a top position, among other a technique called “Daisy Chaining”, about linking your ads for a number 1 position. Listen especially to the recorded trainings of Veretekk CEO Thomas Prendergast.

If you want to have even more info, go to: inilsson.veretekk.com, at “Veretraining” (also free), to the “Conference”. It is live online training sessions on high quality marketing strategies. For example the “Guerilla Marketing”, also free. Trainings are at any time of your choice (24/7 for your convenience), at different levels, from beginner’s to very advanced, depending on where you are in your marketing business. I guarantee that it is super high quality and with the absolute best teacher’s of the Internet (Company is part of Inetekk Inc. based in San Diego, California US) - and it is all free.

Here you will also find a completely automated engineered marketing system (by the founders: the CEO and the President, Thomas Prendergast and Michael Darling), also free. For all of this you go to: inlsson.veretekk.com. You sign up absolutely free with no strings attached.

Another very high quality website is: barefootmentor.tblog.com, also absolutely free, with lots and lots of free training right there on the site. I somewhat know the teacher - she is quite amazing.

Then get back to me, and I will give you more information and other free sites for how to push your website to the top. If you would choose to go to the Veretekk site I mentioned above, I could even call or Skype (free internet phone) you, and guide you through some of the Veretekk marketing system, right there and then, simultaneously, if you have your computer on and nearby the phone.

On the other hand, I can send you more info via mail, whatever you prefer - it is all free. I am just another marketer on the internet (Newbie), but believe in empowering each other and help each other; it will be good for everyone. Kind regards Inger Nilsson

If you have any other questions, or if you do not feel this info suits you and you want additional information, feel free to email me back.’

Inger (Ike) Nilsson
Worked freelance in Publishing and Media since 1988. She has a M.A in Film, Literature and Art History from the University of Lund, Sweden. She is a degree Project Manager and was a student of Malmö University K3 in Film Production and Editing. She attended Art Schools and worked as an independent artist before embarking in publishing.